Now that we know that sales of the art book went to benefit Make-A-Wish, Howard of Fixitinpost.org has offered what I think is the most sensible explanation yet for why the print run was limited to 1,000 books:
As I speculated on our post-SDCC podcast (plug, plug), I’m assuming that the limited numbers are due to a royalty structure or something similar. When companies commission artwork, there’s generally a clause that allows them to use the artwork for certain non-commercial purposes (promotions, charity, etc.). The definition of “non-commercial” is usually determined by the number of units produced, be it of a toy package or even the art itself. Again, this is all speculation, but I totally get the “legal limitations” reason/excuse.
The idea is that Mattel could only print 1,000 books for charitable purposes. Any more and they’d have to start paying royalties (or perhaps just larger royalties) to the artists. (Of course, I think it’s a shame the artists–rarely the wealthiest members of society–can’t be paid more royalties by a big corporation like Mattel via an actual for-profit production run, but that’s a separate issue.) (more…)






After He-Man and Skeletor, the most iconic Masters of the Universe characters is Man-At-Arms, King Randor’s faithful military advisor and friend to Prince Adam, a.k.a. He-Man. Man-At-Arms, whose “real name” is Duncan, was also the earliest example of the more science fiction-oriented aspect of the Masters’ universe. While He-Man and Skeletor would fit perfectly in any sword and sorcery setting (for example, both have 