POE: Toy lines often “evolve” in terms of design and style as they go along (e.g., Batman > DC Super Heroes > DC Universe Classics). How much evolution is going on behind-the-scenes for DC Infinite Heroes?

MATTY: While we are trying to keep the general line look of IH the same, we are constantly improving sculpts, articulation and character selection. So the answer is “all the time!”

Does Mattel have any sense of how much overlap there is among collectors of JLU, DCUC and DCIH?

We spent a great amount of time both reading the fan posts and reviewing sales data broken down by stores and customer demographics so we do have a good handle over who is buying each line.

Inquiring minds want to know: who was lobbying the most for a classic Killer Moth figure? Talk about (awesomely) obscure…

Truth be told, this was a figure that actually came about due to a happy accident. Originally a different figure was planned for this slot. Killer Moth made the cut after the original figure ran over cost. We knew we wanted to do a Bat-Villain for this slot and we looked at a group of characters that had not been made as a figure before. Doing Moth was an idea that rose to the top from Mattel design and marketing and discussing possible characters with DC Comics.

We’ve had quite a few Hot Wheels Bat-vehicles. Is there any chance of expanding into other DC superheroes, such as Wonder Woman’s invisible plane or Blue Beetle’s “Bug” airship?

Yes, but you will have to wait until 2009!

Is there any possibility of offering a DCUC accessory pack on Mattycollector.com that might include accessories that were sculpted but didn’t come with their figures, such as the Penguin’s robot penguin, Ares’s mace and spear, Despero’s sword, and Grodd’s hand-weapon-doodads?

It is more likely we will include these “lost” accessories with other figures. For example, Kalibak was sculpted with additional Apokolips weapons and one of those will come with a future New God figure.