
One of the most talked-about toy lines of this year is Diamond Select’s Battle Beasts. There’s been a lot of speculation about this line, how it came to be and where it’s going, but the buzz is growing: a new comic book from IDW based on the property is already in stores.
I got in touch with Zach Oat, Marketing Supervisor at Diamond Select Toys, to find out more about what the future holds for Battle Beasts.
1.) Let’s start with the obvious: what led Diamond Select to pick up the Battle Beasts trademark, and were you concerned about the fact that you would not have the rights to the original toy designs?
We were brainstorming new concepts for toy lines, and we started thinking about similar toy lines that had experienced success in the past. Battle Beasts came up, so we did a little research and saw that the trademark was actually available. It’s such a great name, and it went well with our Minimates mini-figures, so we acquired it. The name was what we thought had the most value; we already had a lot of ideas for what we could do with the fighting animals concept, and the original toy line was known more for its gimmicks than for its characters and storylines, so we weren’t too worried about not having the rights to them. (more…)