One of the last and most mysterious of the original He-Man minicomics was “The Search for Keldor.” In the comic, King Randor enlists the Sorceress’s aid in seeking out his long-lost brother Keldor. Curiously, Skeletor panics upon hearing about this and summons Scareglow and Ninjor to stop Randor and company. While soundly beaten by He-Man and Clamp Champ, the villains do prevent Randor from learning any more about his brother’s disappearance.

The story strongly hinted that Keldor was none other than Skeletor himself, and while this was never confirmed in any other 1980s media, it became a much-discussed topic with the rise of online He-fandom in the 1990s. By the advent of the 2003 Mike Young Productions (MYP) cartoon, it was practically common knowledge that Skeletor was in fact Keldor. The MYP series cemented this by depicting Keldor himself and showing his assault upon the Elders; however, no mention of a filial relationship with Randor was ever mentioned.

Keldor was made into an action figure as an SDCC exclusive in 2003. This was the only SDCC I’ve ever attended, and yes, I got myself a Keldor. The 2003 exclusive was a mixed bag; while the interchangeable “melting skull” head was of course incredibly awesome, the black was was way overdone.

Obtaining a 2003 Keldor was a nightmare at the convention, a tradition Mattel has carried on ever since. While the latest version of Keldor wasn’t a convention exclusive, it was still pretty damned tough to get. (more…)

Due to the notoriety the much-maligned 1987 live-action Masters of the Universe movie, it’s easy to forget it was actually the second Masters of the Universe film to be released to theaters. The first was The Secret of the Sword, an animated film that came out in March 1985 and introduced He-Man fans to his twin sister, She-Ra. The movie comprised the first five episodes of her series, She-Ra: Princess of Power.

Mattel was and always will be the House that Barbie Built. While they’ve had successful boy brands–Major Matt Mason, MOTU and, most importantly, Hot Wheels–Barbie has always been the company’s most successful and iconic brand. With so much experience with the girls’ toys market, it’s not surprising they decided to take their (at the time) incredibly successful Masters of the Universe franchise and see if they could market it to girls, too. Thus was She-Ra born. (Legend has it she was originally going to be called the more mythologically resonant He-Ra, but the name was already being used by another toy company–just as well, because in retrospect She-Ra was a much more marketable name, and less subject to transvestite jokes and feminist criticism.)

On a more personal note, while I had several of the Horde figures as a child, I’m afraid I have no nostalgia for She-Ra. I don’t remember watching the show; by 1985 I was all about Transformers. But I can certainly recognize the significance of the character and the show, which continued the story of the MOTU universe (and supposedly with much better writing).

Looking back, Mattel and Filmation did something that no other toy company has even come close to trying to do with a boys’ brand: offered a girls’ version of the brand that was more than just a hollow marketing gimmick (actually, I can’t even think of any attempts to do this at all, hollow or not). While I didn’t continue to follow She-Ra myself, and I’m sure there were many boys who ignored it under the “girls are icky” principle, I’ve met enough male fans to be sure She-Ra was able to appeal to both genders (even if those boys could never bring themselves to get the toys, which were far more girlish than the show).

Also, now that I’m not six years old anymore I can point out that, in retrospect, She-Ra was pretty hot. (more…)

We live in an age where our favorite pop culture franchises get “rebooted” every other month. Sometimes the franchise and its characters get a brand-new origin, other times it’s just taken in a radically different direction. In this age of 25th Anniversary G.I. Joe, the countless Transformers incarnations and the Clone Wars, it’s easy to forget that one of the first major “reboots” in popular toy history was The New Adventures of He-Man.

After MOTU died its ignominious death on the shelves (and in theaters) in 1987 (forcing great toys like Tytus to be released only overseas), Mattel set to work trying to figure out how to revitalize the brand. Since MOTU had always borrowed a lot from Star Wars, it must have seemed a natural to ditch the sword-and-sorcery angle of the franchise and revamp it as a space opera. They slimmed down He-Man, gave him a helmet and armor, redesigned the Power Sword to look more high-tech, and sent He-Man, Skeletor and a new crop of heroes and villains into the future.

The new toy line–called simply He-Man–debuted in 1989. But by that time, the Teenage Mutant Ninja Turtles–whose toys owed much to the original MOTU line, stylistically and in terms of its execution–had become the true masters of the universe. He-Man limped along for three years, with a short-lived cartoon in 1990; but fans of the original toys and cartoon were hostile to the new take on the premise, while others (including an adolescent Poe) were too busy with Leonardo and Donatello. (more…)

In 1986, Mattel was riding high on the massive success of Masters of the Universe. But by 1987, Mattel reported an incredible $127 million drop in domestic sales, mostly blamed on the decline of MOTU. There were probably a few reasons for this, ranging from tough competition from the Transformers and G.I. Joe to the lack of any media support–there hadn’t been a new episode of the cartoon in two years, and the comics were sparse and mediocre at best, unlike those of the Transformers or G.I. Joe.

But perhaps the biggest problem, as Jerry Oppenheimer suggests in his tell-all history of Mattel, Toy Monster, was that Mattel had become “too confident and too aggressive and too greedy in pushing the product to retailers to increase profits and impress Wall Street.” As Roger Sweet noted in his book, the product was “way oversold, and in 1987 it collapsed […] There was just too much product put in the stores for the amount of demand for it. It swamped the shelves.”* One can assume the much-maligned 1987 feature film that August was the final nail in the coffin.

It’s a shame that MOTU died when it did, because in some ways 1987 was the most creative period in MOTU since its inception. With the end of the cartoon and its somewhat limited storytelling scope, Mattel’s designers were able to return to MOTU’s “anything goes” roots and create a new storyline. Called “The Powers of Grayskull,” this sub-brand offered a new, prehistoric setting, a new cast of characters led by He-Ro, “the Most Powerful Wizard in the Universe,” and featured that perennial kids’ favorite, dinosaurs. Sadly, only the dinosaurs–Bionatops, Turbodactyl and my personal favorite, Tyrantisaurus–ever made it to U.S. stores. The rest of the line, including an immense sauropod called Gigantisaur and two “giants,” Tytus and Megator, never appeared here in the States. Curiously, however, both Tytus and Megator did appear in stores in Italy, making them two of the most valuable MOTU collectibles in existence. (more…)