Mattel has added a He-Ro page to Mattycollector. There are a couple of packaging photos, and it turns out the sword is intended to be blue to represent its power (it will be blue in all versions). It’s still translucent and has the speckled-glitter “star effect.” He’ll cost $20 on Mattycollector.

According to this month’s ToyFare (#144, in comic shops tomorrow), the staff gems will come in red, green, and purple. The SDCC He-Ro will have an SDCC logo sticker on his chest underneath his armor, which is apparently the only difference from the one that will be sold on Mattycollector.

Some fans over at He-Man.org have also deciphered his bio from the small photo:

Given the sword of life by the Overlords of the timeless dimension of Trolla, Ro was told to “go forth and combat evil.” During one such epic battle, he was infected with a techno-organic virus by Horde Supreme and sent through a vortex to the magic planet of Eternia. Once there, he was healed by Eldor in a mystical pool which absorbed his virus. In gratitude He-Ro swore to help free Eternia from the Snake Men and Horde invaders. He defended the free people alongside the great King Grayskull, eventually bequeathing his sword to the King upon his heroic death.