Few recent action figure lines have divided fans so strongly–and bitterly–as Mattel’s new Masters of the Universe Classics. The first two figures, He-Man and Beast Man, go on sale today at 12 p.m. EST on Mattycollector.com, barring any major website problems.
First, some background: in the early 1980s, Masters of the Universe (MOTU) was one of the most popular action figure lines of the time. It essentially ruled the period between the Star Wars craze and the rise of Transformers and G.I. Joe: A Real American Hero in the mid-eighties, and many kids (myself included) started with MOTU and later moved to one of those properties. Now we’re all grown up and have become nostalgic action figure collectors, and the toy companies have catered to us with a slew of reissues and revamps of toys from our childhood.
Mattel first tried to capitalize on MOTU nostalgia in 2002. After hiring former McFarlane toy designers the Four Horsemen to do the sculpting, Mattel created an updated line aimed at both kids and collectors, supported by a new cartoon and a comic book. The Horsemen took the original MOTU designs and amped them up, emphasizing the original features from the characters while minimizing their more goofy traits and making the anatomy a bit more realistic. This was arguably the first MOTU controversy, as some diehard fans of the original line were disappointed by the new designs, while more casual fans and collectors who had never owned a He-Man figure were impressed. (more…)