Wow. Mattel had no fewer than nine ten Q&As yesterday. Here’s a list for reference:
About 50% of the questions had something to do with quality control or distribution, but there were still some good questions and answers in there. Here are a few highlights. (more…)
Mattel’s Scott Neitlich, a.k.a. ToyGuru, put up a post and poll on ActionFigureInsider, asking collectors what the company should do regarding chase figures in DC Universe Classics.
Got a question for fans around the world on the chase figures we are doing in the DCUC line. It is no secret that across the toy industry costs have gone up, manufacturing has risen and the overall cost to bring a 6 inch figure to market has skyrocketed in the the last year.
We are hitting a snag on our chase figures and want to run a possible direction by the fan base to keep the chase figures going.
The chase figures (because of the low quantity) are really making it difficult to keep the line at a low price at retail. We are charged a premium by our vendors for low run figures (which is why SDCC figures cost more to the customer).
One direction we have thought of to keep chase figures in the line is to put the chase figures up on MattyCollector.com about 2-3 months after the wave hits retail at a premium price (about 30.00 a figure).
$30 a figure? Woof…that’s $10 more than most online retailers are charging for chase figures in the earlier waves, and $10 more than already-controversial price for Masters of the Universe Classics. (more…)