By PrfktTear

Created by the California Raisin Advisory Board, The California Raisins began as a marketing plan to sell raisins. They came up with the idea of the anthropomorphic singing and dancing raisins which would attract the attention of kids. What started as an idea to get people to eat raisins grew into a whole brand of its own complete with a myriad of merchandising opportunities. The California Raisins had their own television specials, albums, t-shirts, posters, pillows, and lunch boxes. You name it, they slapped The California Raisin brand name on it, and it sold. (more…)