Ask Mattel > Answers for mid-April

1.) Zach asks: Over the past three years, the DCU figures have seen a 50-80% price increase, with little to no increase in quality or value. This is almost to the point of MOTUC prices, minus the shipping, and those figures arguably have better quality and more accessories. Going forward, will there be anything added to these figures, besides a little useless pin, to justify this massive increase?

At this point we are fighting to keep the figures at $14.99.  Highly articulated collector figures are very expensive to make and the cost of labor and raw goods continues to rise. We will do all we can to maintain the price point without sacrificing quality, but there are no plans to plus them up further at this point.

2.) Valo487 asks: I’m glad to see the Horde getting fleshed out a bit, but it seems like the rest of the Horde as well as the Snake Men are more unique sculpts. Can you give us a rough idea of when we’ll see the next Snake Man or Horde member? (more…)

It’s Sy-Klone Day!

Sy-Klone Masters of the Universe Classics

It’s that time again! There hasn’t been a major non-sub item since the Eternian Guards pack in January, so it will be interesting to see how today’s sale tests Mattycollector.com.

I think it was probably a bad idea to have three very high-demand items–the Weapons Rack, Panthor and the reissued Moss Man on the same day–but the fact that it’s happening hardly surprises me.

Here’s the link to the all-in-one page.

On sale today:

Good luck to all, and may CAPTCHA not be your downfall.

How to Assemble an Action Figure

In a follow-up to his insider’s perspective on the King Hsss-shoulder issue, Jazwares Director of Product Development and all-around toy fan Joe Amaro sent these images from the Jazwares factory in China. It provides an interesting look into how action figures are assembled, and why fixing an error like the shoulders can be so expensive.

Writes Joe:

Attached are pictures of some insert molded parts. This is how MOTUC shoulders are made.

Basically it is taking the joint part, putting it into the tool (mold) and injecting the plastic around it. So when the worker pulls them out of the tool the joints are already assembled.

You can see the different parts in the pictures by color, the lighter parts are the joints.

The parts come out of the tools just like models cars come from the box. They are all attached together and have to be cut out. So you can’t just flip a part, they are all attached.

This is why you can’t interchange joints and why it requires a retool.

And to the issue of mixing parts, again, we [collectors] only think of one figure. They look at thousands and thousands of individual parts.

Look at the pictures of bags and bags of pieces. If they are not careful, it is easy to mix up parts.

Any questions for Mattel?

This is for the May 1 edition. Questions are due by 11:59pm Wednesday, April 13.