He-Man.org member Mermisto has written up an interesting post examining inflation and it’s relation to the action figure industry. It’s something I’ve been meaning to do but never got around to it, and I think Mermisto did a better job anyway because he had access to the old Sears Wish Book catalogs.
I’m not going to blockquote what he wrote (it’ll screw up the page after the “Read More”). His post starts with the quotations.
“When the MOTUC series was first announced, I thought the $20 price tag was a little much for an action figure, but since I have been collecting vintage toys over the past decade, I am used to paying over $20 a piece for dolls and action figures anyways, so it did not bother me too much.
However, I was recently curious as to how expensive the toys I grew up with really were. I know a lot of times nowadays I tend to look at prices at Target and Wal-Mart with vintage goggles on, as I remember back to the 1980’s when I could get She-Ra or Catra for $6.99 at K-Mart back in 1985.
So, using a handy price inflation converter, I looked up all the prices in my vintage Sears Wish Books, and converted them into current prices. (I rounded the current prices to the nearest dollar, or five dollar increments if they were over $20.)
1985
Toy / Original Price / Price If Sold Today
Castle Grayskull / 29.99 / 59.99
Snake Mountain / 44. 99 / 89.99
Night Stalker / 8.99 / 17.99
Spydor / 24.99 / 49.99
Bashasaurus / 13.99 / 29.99
Fright Zone / 28.99 / 59.99
Hordak / 5.49 / 10.99
Thunder Punch He-Man / 6.99 / 13.99
Modulok / 7.99 / 15.99
Land Shark / 11.99 / 24.99
Crystal Castle / 32.99 / 69.99
She-Ra / 6.99 / 13.99
Enchanta Swan / 17.99 / 34.99
She-Ra with Swift Wind / 14.99 / 29.99
(more…)