A $3 DCUC Price Hike?

"You know what? I understand why they need to do it, and I love the line too much to give it up. I’m not mad nor do I plan to boycott them or anything of that nature.

But if you asked me, I would certainly prefer the old $10 price tag. Oh well."

You understand why they NEED to raise the price? Impressive. And you're not mad? I don't think the people who won't buy DCUC for such exorbitant prices are participating in a boycott. I'm not. Some people just don't pay for products that are not worth it.

PrfktTear: Keep watching your local Target for Leader Bulkhead — I picked one up at mine a couple of weeks ago on clearance for $12.47.

Anyway, yeah — Mattel's raising prices and despite all the b*tching and moaning, the die-hard collectors will pay for them and they'll still sell quite well. And while I know it's mostly hot air ;), I kinda hope folks are serious about quitting the line! I never see the few figures I'm interested in cherry-picking, but maybe I will if people stop buying them all up. I could justify spending $15 on one figure per wave… I guess.

Okay, only Black Canary justifies that price. But still!

I heard about the price hike a couple days ago from "a friend". I'll still collect DCUC but I'm probably going to have to drop another figure line.

I can tell you a few things. If they are gonna up the price; the figures better be in etter quality. Meaning better paint apps, no same body parts, and better plastic. So they figure wont fall apart.Or the line will probably end. Folk are not gonna pay high price for crappy figures. In the condition this figures are made, the line will not make it(That's my opinion)

gas prices are going up, but that's more seasonal than having anything to do with oil costs. by and large oil is the cheapest it's been in a while…remember 150 dollars a barrel? remember 4 dollars a gallon? how much did DCUC cost then? $8.99? $11?

DCUC already cuts costs with these figures like crazy, and they have since the beginning. in a recession, unnecessary items like toys are the first thing people STOP buying. you can argue that that's a need for mattel to raise prices, but i think that's one of the last things you want to do for an unnecessary commodity.

when it comes to DCUC, i think it accounts for a small portion of mattel's bottom line. barbie and hot wheels are mattel's bread and butter, and i think mattel thinks keeping DCUC alive at all is a favor for collectors, thus they should have free reign to do whatever they want without criticism.

in this day and age, $15 buys me a NECA figure, where i get higher quality paint apps, more detailed sculpting, and substantially less re-use. also, as specialty figures, they are produced in less numbers and thus need to sell at a higher price to recoup the production costs. i shouldn't pay that much for a figure with far less paint apps, far less unique parts, and a simpler sculpt.

For those quitting the line and going cold turkey….you'll soon feel how life feel soooooooo much better without dcuc. lol

I'll just drop MOTUC. There are only a few of my favorites left anyway to get there. For all this complaining the line is still strong, has put out a ton of great DC figures, and many great sculpts by the Horsemen. Even at $3 more they are a much better deal than $9 3 3/4 inch Marvel figures.

Your opinion. I'll still buy them. Same price as DCD and I'm in this line for good DC figures. I don't collect anything else except for the rare DC Direct figure and a few of my favorite MOTUC.

hi five snack cake.

nobody is cat fighting, this discussion has all been pretty civil, at least in terms of the posters comments to each other. our words directed toward mattel however may be quite different.

still, where's this flame war you're trying to conjure up? it doesn't exist in this thread, friend.

if i were a completist, saving about $80 a wave for a bunch of figures who mostly look the same would probably make me feel quite a bit better, actually. thankfully i'm not a completist, and this will only affect the odd purchase of a character that i genuinely enjoy.

to nicholai: the figures are usually great, but finding them is a pain, and paying for them is about to get even more painful. the four horsemen are great sculptors but i only want to own the same sculpt so many times, no matter how good it is. as far as these guys costing less than DCD…it's not hard to make DCD look bad when compared to anything…that's a company i stopped supporting a long time ago. it's almost like DCD tries to suck purposefully just to make DCUC look better.

and where are you paying $9 for marvel universe? they're between 7 or 8 dollars tops, everywhere i've seen 'em. i've only bought a few, from the wolverine line, but my deadpool and gambit don't seem to share a single part between them.

I'm kind of interested to see that there are people who think this is fine. I would have expected that people would at least say "well, that sucks," even if they will still purchase every figure.

@snackcake: Will do snackcake? Meeeeowww! 🙂

A triple post for the newbie snackcake!

*thumbs up*

Hey don't look at me….I'm just welcoming the newbie snackcake.

trolling the site? lol

Wouldn't be surprised if you and snackcake are the same guy.

Everything was find till you and "snackcake" arrived.

In fact, been noticing how aggressive your posts are president juggernaut. Name suits ya.

In fact, monkey boy was cool. When I referred to the "cattyness", I was referring to you.

You gotta calm down. lol

Snackcake thinks i'm a "moron"

President Juggernaut thinks i'm a drugee.

See? Those type of comments just encourage me to annoy you guys. I may not insult you since I think that's pointless but like I said, if you want to get your point across…there are better ways.

I wouldn't worry though, I wouldn't mind leaving the site for good with you guys around. I'm sure you'll be saying "good riddance" soon enough. Who knows? Maybe this is my last post? 😀

LOL I miss all these great arguments when I go to bed.

Jim….the only thing I would say is to maybe try and get more poits in one comment….but then again it doesn't bother me. I know I have done a good few posts although most of them were in reply to comments.

Jim you cant leave, we cannot lose a MOTUC fan….saying that if you do drop me an email so we can still discuss MOTUC LOL.

As I said before man ignore it. This is just childish, its only leaving comments about the increae in price on toys so we can read each others opinions, not sat insulting each other.

I totally understand what you mean Jim, I have had bother on YouTube with someone sending me really (REALLY) obscene and threatening comments….turns out he lives close to me….lets just say he hasen't left me anymore comments, if you know what I mean LOL.

guess i haven't bought an MU figure in a while. i remember them being in the 7s when they first came out. but yeah, at 9 i wouldn't touch them.

MU is around $7.99 – $8.25 at my local Target. Yes, they are still overpriced, and they are not up to the quality of DCUC by a long shot, but they at least have the benefit of not reusing the same body over and over and over again, and the line is SO refreshingly easy to collect. The only figure I'm looking for is Red Hulk, and he's been out for like three weeks.

Ultimately, I think Mattel is doing this because they can, like other posters here have made painfully obvious. The completists will continue buying regardless, the guys who cherry pick will continue. Those guys scraping by will by who drop off will be compensated for by the price hike.

I really love DCUC, but Mattel is repeatedly slapping us in the face. This inane exclusive crap with Gleek and the upcoming Wal-mart wave, the bull$#!% Matty Collector, the constant evasiveness with their answers, even the whole quality control fiasco. And to top it all off, Mattel is pulling all this crap during a huge economic recession where people are pinching pennies. I really wish someone would throw this all in Mattel's face during the next Q&A.

the problem is, they won't miss the folks who quit buying over the price hike because there won't be that many. for those looking for an excuse to quit DCU, we've already been given it some time ago w/ the distro crap they've put us through. the porice hike will gouge the loyal and they'll pay cuz that's definition of loyal.

as for motuc… i don't like seeing them get used as a reasoning for how other lines should work because they're VERY overpriced… even if you extrapolate cost over the line and not per figure, we're not in 20 buck a fig territory yet. yes, plastic and steel are more expensive than they were in 2000, but other plastic goods have not seen a price hike like this. in the last 9 years, the price of figures has almost literally doubled… but i can still get a rubbermaid trashcan for about a 12% price markup. i have to call shenanigans. we as consumers are too forgiving of price gouging practises.

i'll float you this one… remember when gas prices went wonky? americans stopped driving as much and usage went way down… and lo and behold, saudi arabia came to the rescue and prices went way back down. think that was just cuz the saudis are nice guys? bullshit! they had a plane payment coming due, so they did what had to be done to keep the market liquid. if we stonewalled mattel en masse, they'd drop price w/o sacrificing the product. the problem is, we don't that. americans have the lost the idea of their money having value, so they spend on whatever they can get their greedy little paws on next.

DC Direct, here I come.

@george-bob – oh..i remember the 5$ allowance days…but i also had a thing called k-b toys and they always had marvel figures ( x-men , iron-man , f4 , spiderman ) all for 3 for 12$…wound up with so many characters i've never heard of that ended up as wolverine fodder…oh those were the days

you really were born at the wrong time to pick this hobby my man

I'm reading Emerald. You struck the thing that really makes me sad, that the prices will never be lowered. They markup is beyond what any of the excuses toy companies have would excuse. And unlike a lot of other goods and services, the price doesn't fluctuate. It only goes up.

Am I the only one that thinks this is actually pretty sad….you don't want to pay for them then don't buy them.

mark, i certainly won't… my bitching and griping in on behalf of you guys who WILL keep paying 15 bucks for what is certainly an 8 dollar toy.

and yeah, sigma six was out in 2005, so we're only talking 4 years later… and what you get for your dollar is VASTLY different.

Hey Poe, here's a question you can ask Mattel in the next batch of Q/A.

A. Mattel, how are the chances of having the rights extended, to do the DCUC line? Among others?