If you were a young boy in the late 1970s and early 1980s, chances are you were quite familiar with the crown logo of Imperial Toys.

From the admittedly limited perspective as a six-year-old boy, Imperial was known for one thing: rubber dinosaurs.
Imperial specialized in those solid rubber dinosaurs you’d find in convenience stores, pharmacies, and the metal floor bins of toy stores like Child World. They usually sold for about a buck. Those dinosaurs were tough bastards; you could throw them against the wall all day long and they wouldn’t get a scratch.
The sculpts and paint applications were crude even by contemporary standards and there was nary a point of articulation to be found on them, but when I was a kid that hardly mattered. The rubbery feel of the dinosaurs skin, coupled with their Godzilla-like indestructibility, made them the preeminent dinosaur toys of my youth.
A lot of the Imperial dinosaurs were of questionable paleontological validity. Tyrannosaurs with stegosaur-like plates and apatosaurs (which we called brontosaurs in my day) with pointy teeth were common. My particular favorites were a small yellow tyrannosaur (now residing in my Toy Shrine), a duck-billed dinosaur thing, and a black creature that was sort of a cross between a frog and an allosaur that I called “Bumpy.”




